But the backlash also showed that more Adobe customers are ready to look at the alternatives. Few businesses would dare toy with doubling prices overnight. Despite cack-handedly backing away from the price hike, it showed the power Adobe has over its customers by having them locked into the Creative Cloud. Until the next price rise…Īdobe recently tested doubling its prices for the Photography Plan. That adds up to a minimum of $171 per year, forever. From a business perspective, the Creative Cloud keeps a steady income flow – it makes perfect sense.Īdobe customers are locked into paying $14.29 per month for Photoshop and Lightroom, and more for extra storage. Plenty of photographers could get by with the Photoshop and Lightroom tools from five or more years ago, provided the company continued to support new cameras. There’s a strong seam of resentment towards Adobe’s relentless rent-seeking. Unfortunately, photographers haven’t fallen in love with their hostage-taker, a la the Stokholm Syndrome. And revenue comes in nice and regular on a monthly basis.
There’s no urgency to create a better product to persuade customers to invest in an upgrade.
#DXO PHOTOLAB 2 SMOOTH FACES SOFTWARE#
The Adobe Creative Cloud software rental scheme has done wonders for shareholders, with Adobe no longer pressured to come up with major software updates and improvements. There’s Phase One Capture One Pro, On1 Photo Raw, Skylum Luminar, Serif Affinity Photo, and now DxO PhotoLab with Nik Collection. And the ‘ Adobe alternatives‘ are getting faster, more powerful and advanced with each upgrade. Adobe has a near-monopoly on the image post-processing software market with Lightroom and Photoshop, but there’s more competition than ever before.
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